FinTech Mobile Banking Redesign
A comprehensive redesign of a mobile banking application focusing on user experience optimization and conversion rate improvement
Duration
Projects Delivered
Conversion
Team Members
The Design Journey
An organic, iterative process that evolved from initial discovery to final launch.
Discovery
Deep dive into user research, competitive analysis, and stakeholder interviews to understand pain points and opportunities.
- User interviews (45 participants)
- Analytics deep dive
- Competitor benchmarking
- Persona development
Design
Iterative design sprints combining sketching, wireframing, prototyping, and continuous user testing to refine the experience.
- Information architecture
- Low-fi wireframes
- High-fi prototypes
- Usability testing (3 rounds)
Launch
Strategic rollout with comprehensive design system, developer handoff, and post-launch monitoring to ensure success.
- Design system creation
- Developer collaboration
- Phased rollout strategy
- Performance monitoring
Logo & Iconography
The Chathok logo was designed to capture motion, energy, and clarity. Its abstract human figure reflects movement and vitality - key values of the brand.
Typography & color
Colors Palette
Creed’s color palette blends trust-driven primary tones with clean neutrals to support focus, clarity, and efficient project tracking.
Role
Lead UX Designer
Brand Strategy, User Research, Interface Design, Design Systems.
Timeline
1 Months
Brand Strategy, User Research, Interface Design, Design Systems
Key Outcome
165% Increase
Online engagement with 42% conversion rate improvement
